journal of research in marketing and entrepreneurship pdf

Journal Of Research In Marketing And Entrepreneurship Pdf

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Published: 05.05.2021

Entrepreneurial Marketing: Conceptual and Empirical Research Opportunities

Subscription price CiteScore 1. Global markets and operations force companies to rethink business innovation and research activities and in turn their overall competitiveness. Business innovation and research contribute significantly to improvement in enterprise productivity and quality, integral components of business strategy and success. IJBIR covers developments in the theory and applications of business and entrepreneurship innovation strategies, methods and tools to enhance competitiveness. The main objective of IJBIR is to promote research and application of new strategies, techniques and tools of business innovation and in turn the organisational competitiveness in new economy and society. The global dimension is emphasised in developing appropriate strategies, tactics, operational policies and tools for business innovation and research.

Display journals with at least. Download data. Journal of Marketing. Journal of Consumer Research. Journal of Marketing Research. Marketing Science. Journal of the Academy of Marketing Science.

Entrepreneurial marketing: the missing link in social enterprise studies

Once production of your article has started, you can track the status of your article via Track Your Accepted Article. Help expand a public dataset of research that support the SDGs. The International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a Building on a great tradition of global marketing scholarship, IJRM aims to contribute substantially to the field of marketing research by providing a high-quality medium for the dissemination of new marketing knowledge and methods. Among IJRM 's targeted audience are marketing scholars, practitioners e. IJRM is a broad journal that aims to be at the forefront of the field.

Metrics details. In spite of the recurrent emphasis on the importance of social enterprise SEs in the entrepreneurship literature, there has never been a research conducted on the marketing approaches for a social enterprise. The focus of this article is on the entrepreneurial marketing EM aspects in social enterprises by reviewing more than articles that had to do with SEs and marketing including marketing for non-profits, SE management, financing SEs, social marketing, services marketing, relationship marketing, and entrepreneurial marketing. The analysis of the review revealed that a social enterprise can enjoy the elements of entrepreneurial marketing in four areas: first, in competing in the market; second, in its endeavors to attract finance to its structure; third, in employing volunteers; and fourth, in presenting its services or product to its target audience. The relative domains are finally proposed in a model of entrepreneurial marketing in social enterprises which shows that EM in SEs is not a single-dimension phenomena but is rather a multipurpose tool in service of any social enterprise to be enjoyed in the four aforementioned areas.

Category: Marketing. This case aims to illustrate the hurdles that a young venture might experience in the early stages of its life cycle and showcase how managers must use ingenuity to climb…. The main purpose of this study is to examine the synergistic impact of marketing orientation MO and strategic orientation SO on business performance BP and to…. Developing a global business model requires a clear understanding of the market conditions in the global marketplace. The aim of this study was to evaluate the effect of…. This paper aims to critically reflect upon the qualitative research strategy adopted by an outsider investigating business practices between first and second-generation…. This study aims to consider the impact of market orientation and learning orientation on organisational performance in the context of small- and medium-sized enterprises….


The Journal of Research in Marketing and Entrepreneurship (JRME) publishes research that contributes to our developing knowledge of entrepreneurial and.


International Journal of Research in Marketing

Category: Marketing. This study aims to highlight a series of accidents epitomized by the success of a music artist, bringing three streams of literature together — pop culture…. This paper aims to study the effect of two important marketing decisions on the extent of value capturing by the firm owners. First, it addresses the debate whether….

While we are building a new and improved webshop, please click below to purchase this content via our partner CCC and their Rightfind service. You will need to register with a RightFind account to finalise the purchase. Professor Ramona Zachary at Baruch College and Professor Chandra Mishra at Florida Atlantic University introduce a new forum for scholarly discussion on entrepreneurs and their activities, contexts, processes, strategies, and outcomes. Positioned as the premier new research journal within the field of entrepreneurship, ERJ seeks to encourage a scholarly exchange between researchers from any field of study who focus on entrepreneurs, and will include both theoretical and empirical articles, with priority being given to high quality theoretical and empirical papers that have managerial or public policy orientation as well as ramifications for entrepreneurship research overall. EN English Deutsch.

Marketing research

Once production of your article has started, you can track the status of your article via Track Your Accepted Article. Help expand a public dataset of research that support the SDGs. The Journal of Business Research applies theory developed from business research to actual business situations.

 Следи за мной, - холодно парировал Стратмор. - А как же Сьюзан? - Хейл запнулся.  - Если вы позвоните, она умрет.

Воздух, ворвавшийся в ТРАНСТЕКСТ, воспламенился. В ослепительной вспышке света коммандер Тревор Стратмор из человека превратился сначала в едва различимый силуэт, а затем в легенду. Взрывной волной Сьюзан внесло в кабинет Стратмора, и последним, что ей запомнилось, был обжигающий жар. ГЛАВА 106 К окну комнаты заседаний при кабинете директора, расположенной высоко над куполом шифровалки, прильнули три головы.

 Мне неприятно тебе это говорить, - сказал Стратмор, - но лифт без электричества - это не лифт. - Вздор! - крикнул Хейл.  - Лифт подключен к энергоснабжению главного здания.

Коммандер послал ее жениха, преподавателя, с заданием от АНБ и даже не потрудился сообщить директору о самом серьезном кризисе в истории агентства. - Вы не поставили в известность Лиланда Фонтейна. Терпение Стратмора иссякло. Он взорвался: - Сьюзан, выслушай .

3 comments

CalquГ­n E.

Journal of Research in Marketing and Entrepreneurship - Volume 1 Issue 1 to Volume 22 Issue 2.

REPLY

Millihyddo

Journal of Research in Marketing and Entrepreneurship - Volume 18 Issue 1. and strategic orientation (SO) on business performance (BP) and to pdf (1 MB)​.

REPLY

Sharif S.

Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services.

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